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Full text of "Communication technology : course of studies"

COMMUNICATION TECHNOLOGY 



Course of Studies 

DRAFT 

1993-94 Field Review 



• Introductory Level 

• Intermediate Level 

• Advanced Level 



F 

91 .3 

ASS 

1993 

gr .07-12 

CURRGDHT 




STUDIES 

JULY 1993 



>4lberFa 

EDUCATION 
CURRICULUM BRANCH 




Digitized by the Internet Archive 

in 2012 with funding from 
University of Alberta Libraries 



http://archive.org/details/commtechcoursedraft93albe 



COMMUNICATION TECHNOLOGY 



Course of Studies 

DRAFT 

1993-94 Field Review 



• Introductory Level 

• Intermediate Level 

• Advanced Level 



F 
91 .3 

A33 

1993 

gr .07-12 

CURRGDHT 




STUDIES 

JULY 1993 



Liberia 

EDUCATION 
CURRICULUM BRANCH 





Ex LIBRIS 
UNIVERSITATIS 
ALBERT/EN SIS 



NOTE: Questions or comments about this course of studies are welcome and should be 
directed to: 

Selwyn Jacob 

Program Consultant, Communication Technology 

Curriculum Branch 

Alberta Education 

Devonian Building West 

11160 Jasper Avenue 

Edmonton, Alberta 

T5K 0L2 

Telephone: (403) 427-2984 
Fax: (403) 422-3745 



or to: 



Sharon Prather 

Program Manager, Career and Technology Studies 

Curriculum Branch 

Alberta Education 

Devonian Building West 

11160 Jasper Avenue 

Edmonton, Alberta 

T5K 0L2 



Telephone: (403) 427-2984 
Fax: (403) 422-3745 



Ij 



I] 
I 



TABLE OF CONTENTS 

A. STRAND RATIONALE AND PHILOSOPHY 1 

B. STRAND ORGANIZATION 3 

Curriculum Structure 3 

Program Planning 3 

Sample 3 

Linkages 4 

Scope and Sequence 5 

Module Descriptions 6 

C. CURRICULUM AND ASSESSMENT STANDARDS 9 

Curriculum Standards 9 

Strand Learner Expectations 9 

Module Learner Expectations 9 

Specific Learner Expectations 9 

Assessment Standards 9 



Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 

Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 
Module 



COM101 
COM102 
COM103 
COM104 
COM105 
COM106 
COM107 
COM108 
COM109 

COM201 
COM202 
COM203 
COM204 
COM205 
COM206 
COM207 
COM208 
COM209 
COM210 
COM211 
COM212 
COM213 
COM214 
COM215 
COM216 



Media and You 11 

Introductory Photography 13 

Special Effects Photography 15 

Beginning Animation 17 

Basic Audio/Video Production 19 

Presentation and Communication 1 21 

Layout and Design 23 

Print Technology 25 

Introductory Communication Project 27 

Media Design 29 

Intermediate Photography 31 

Intermediate Photographic Techniques 33 

Photographic Communication 35 

Intermediate Animation 37 

Intermediate Audio/Video 1 39 

Intermediate Audio/Video 2 41 

Intermediate Script Writing 43 

Media Design and Analysis 1 45 

Presentation and Communication 2 47 

Intermediate Graphic Design 49 

Intermediate Digital Design 51 

Intermediate Printing Techniques 53 

Intermediate Printing Applications 55 

Client Services 1 57 

Intermediate Communication Project 59 



Module COM301: Advanced Photography 61 

Module COM302: Advanced Photographic Techniques 63 

Module COM303: Photojournalism 65 

Module COM304: Colour Photography 67 

Module COM305: Advanced Animation 69 

Module COM306: Advanced Audio 71 

Module COM307: Advanced Video 73 

Module COM308: Advanced Script Writing 75 

Module COM309: Media Design and Analysis 2 77 

Module COM310: Presentation and Communication 3 79 

Module COM311: Advanced Graphic Design 81 

Module COM312: Advanced Digital Design 83 

Module COM313: Advanced Printing Techniques 85 

Module COM314: Advanced Printing Applications 87 

Module COM315: Client Services 2 89 

Module COM316: Advanced Communication Project 91 



LIBRARY 
WefTY OF 4i p- 



n 




COMMUNICATION 
TECHNOLOGY 



A. STRAND RATIONALE AND PHILOSOPHY 



In an information society, characterized by rapid 
change in the social, economic and technological 
environments, students must be prepared to use 
information and technology effectively and 
efficiently. Communication Technology provides 
students with a broad awareness of the impact 
that presentation and communication, print, 
photography, and media design and application 
make in every aspect of their lives. 

The knowledge and skills acquired from 
studying communication technology are 
transferable throughout the core and 
complementary curricula, giving students an 
edge in presenting their views and ideas, in 
understanding others and in completing projects 
while still in school. 

Finally, as the communications industry 
becomes more and more sophisticated, it is 
imperative that students improve their level of 
"media and technological literacy" in order to 
cope with their daily chores. Communication 
skills are necessary for the pursuit of a successful 
career in any field, and communicating 
effectively using a variety of media gives 
students an advantage as they enter the 
information age of the 21st century. 



CB: 93 08 05 (DRAFT) Communication Technology /l 



Communication Technology /2 



B. STRAND ORGANIZATION 



CURRICULUM STRUCTURE 

Communication Technology, like other Career 
and Technology Studies curricula, has been 
developed using a modular design. A module is a 
unit of curriculum that should be achieved by 
most students in approximately 25 hours of 
learning. 

The Communication Technology modules are 
grouped according to the following themes: 
photography, audio/video, presentation, print 
and enterprise. Communication Technology is 
offered at three levels. The introductory level 
provides students with the basic knowledge, 
skills and attitudes necessary for personal use. 
The intermediate level focuses on the 
transferable knowledge, skills and attitudes that 
would apply to many sectors of the industry. At 
the advanced level, students will learn more 
career-specific knowledge, skills and attitudes 
that will prepare them for embarking on a career 
in the communication technology industry, or for 
further education or training. 



PROGRAM PLANNING 

Two modules — Media and You at the 
introductory level and Media Design at the 
intermediate level — in the Communication 
Technology curriculum are recommended before 
students proceed to other modules. In addition, 
some modules may be prerequisite to others. 
Within each level, however, students and 
teachers will be able to explore additional 
communication concepts through the 
"communication project" module. Topics such as 
safety, copyright, ethics, global and 
environmental issues, planning and enterprise 
will be integrated throughout all modules. The 
curriculum heavily depends on, and is influenced 
by, technology. Therefore, teachers are 
encouraged to incorporate the latest available 
technologies — computers, scanners, laser 
printers, digital photography, etc. — where 
possible in addressing the various modules. 



Communication Technology emphasizes 
experiential and hands-on learning. Students 
will participate in a wide range of practical 
activities within the classroom, the school and 
their local community. 

In addition to functioning in a traditional 
manner, the teacher will use resourcefulness to 
create the appropriate learning environment for 
the students, either by bringing the necessary 
personnel and/or resources to the classroom or by 
taking students to the community. Flexibility in 
scheduling and programming will be 
encouraged. 

Through educational strategies such as 
partnerships, teamwork, group assignments and 
work experience, the teacher will stress 
"process" over "product". Teachers will 
encourage creative thinking, enterprising and 
innovative strategies, and problem solving as 
much as possible. 

Sample 

The following is an example of a 3-credit course 
in Communication Technology: 



MODULES 



Media and You (COM 101) 
Introductory Photography (COM 102) 
Print Technology (COM108) 



RATIONALE/LEARNINGS 



This course takes a hands-on approach to 
the study of photography, audio/video 
production, print, and presentation and 
communication. Particular emphasis is on 
developing basic photographic skills and 
fundamental skills in print technology 
(layout through printing and finishing). 

Students will be able to apply their 
learnings in any situation where 
communication and presentation skills are 
required; e.g., all core and complementary 
programs. 



CB: 93 08 05 (DRAFT) 



Communication Technology /3 



Linkages 

Although the techniques of presenting and 
communicating are delivered through 
Communication Technology, the specific 
knowledge and skills relating to software 
application may be acquired in Information 
Processing. 

For example, the knowledge and skills acquired 
in Information Processing modules dealing with 
multimedia, desktop publishing and integrated 
graphics tools may benefit students in 
Communication Technology. Conversely, a 
layout and design module from Communication 
Technology may benefit students who are 
interested in desktop publishing. 

Teachers wishing to combine these or any other 
competencies, should review the appropriate 
modules within both strands. 



Communication Technology /4 CB: 93 08 05 (DRAFT) 



COMMUNICATION TECHNOLOGY 

DRAFT SCOPE AND SEQUENCE 



INTRODUCTORY 



INTERMEDIATE 



ADVANCED 











Media and You 















Media Design 











Theme 



Introductory 
Photography 



Intermediate Photography 



Advanced Photography 



Special Effects 
Photography 



Intermediate Photographic 
Techniques 



Advanced Photographic 
Techniques 



Photojournalism 



Photographic 
Communication 



Colour Photography 



Photography 



Beginning Animation 



Intermediate Animation 



Advanced Animation 



Basic Audio/Video 
Production 



Intermediate Audio/Video 1 



Advanced Audio 



Intermediate Audio/Video 2 



Advanced Video 



Audio/ 
Video 



Intermediate Script Writing Advanced Script Writing 



Media Design & Analysis 1 



Media Design & Analysis 2 



Presentation and 
Communication 1 



Presentation and 
Communication 2 



Presentation and 
Communication 3 



Presentation 



Layout and Design 


-[-► 

-*> 


Intermediate Graphic 
Design 




Intermediate Digital Design 


Print Technology 


Intermediate Printing 
Techniques 






Intermediate Printing 
Applications 



Advanced Graphic Design 



Advanced Digital Design 



Advanced Printing 
Techniques 



Advanced Printing 
Applications 



Print 



Client Services 1 



Client Services 2 



Introductory 
Communication Project 



Intermediate 
Communication Project 



Advanced 
Communication Project 



Recommended 



Prerequisite 



Enterprise 



CB: 93 08 05 (DRAFT) 



Communication Technology /5 



MODULE DESCRIPTIONS 

Module COM101: Media and You 

This module is a hands-on introduction to the 
various segments of the communication area of 
study: Photography, Audio/Video Production, 
Print, and Presentation and Communication. 

Module COM102: Introductory 
Photography 

In this module, the student operates a camera to 
take photographs and produces prints. 

Module COM103: Special Effects 
Photography 

This module introduces the student to the 
creative use of the camera, the darkroom and/or 
digital techniques, in order to produce various 
special photographic effects. 

Module COM104: Beginning Animation 

This module introduces the student to a variety 
of animation techniques and gives him or her the 
opportunity to produce simple animation. 

Module COM105: Basic Audio/Video 
Production 

In this module, the student acquires basic 
production skills using simple audio and/or video 
equipment and techniques. 

Module COM106: Presentation and 
Communication 1 

In this module, the student communicates by 
using speech, body language and audio/visual 
materials and equipment. 

Module COM107: Layout and Design 

In this module, the student integrates image and 
type in order to produce high-quality, 
professional-looking products using layout and 
design. 

Module COM108: Print Technology 

This module introduces the student to the 
various techniques used in printing newspapers, 
magazines, books, packaging, posters, etc. 



Module COM109: Introductory 
Communication Project 

This module provides the student with the 
opportunity to apply previously acquired 
knowledge, skills and attitudes in order to 
further explore communication concepts. 

Module COM201: Media Design 

This module provides a foundation for further 
learning in communication technology. Areas of 
focus are photography, audio/video production, 
print, and presentation and communication. 

Module COM202: Intermediate 
Photography 

This module reviews and expands on concepts 
outlined in Introductory Photography and 
emphasizes composition, exposure, camera 
operation, image processing, proofing and 
enlarging. 

Module COM203: Intermediate 
Photographic Techniques 

This module reviews and expands on concepts 
outlined in Intermediate Photography and 
emphasizes the application of lenses and depth of 
field. 

Module COM204: Photographic 
Communication 

In this module, the student uses photographic 
prints, slides or digital images to communicate a 
message or tell a story. 

Module COM205: Intermediate Animation 

This module stresses the importance of planning 
and storytelling techniques in animation. 

Module COM206: Intermediate 
Audio/Video 1 

This module provides the student with an 
opportunity to expand on basic audio/video 
production techniques. 

Module COM207: Intermediate 
Audio/Video 2 

In this module, the student builds on planning 
and production skills covered in Audio/Video 
Production 1. 



Communication Technology /6 



CB: 93 08 05 (DRAFT) 



Module COM208: Intermediate Script 
Writing 

In this module, the student writes sample scripts 
for a variety of media forms. 

Module COM209: Media Design and 
Analysis 1 

This module enables the student to explore the 
interrelationships among the various media and 
examine their impact on personal, community 
and national interests. 

Module COM210: Presentation and 
Communication 2 

In this module, the student uses verbal and non- 
verbal communication skills to produce 
presentations incorporating a variety of media. 

Module COM211: Intermediate Graphic 
Design 

This module introduces the student to the image 
of type through experimentation with such 
composition concepts as leading, type size, type 
style, type face (fonts), justification and space. 

Module COM212: Intermediate Digital 
Design 

This module introduces the student to 
multimedia technology. 

Module COM213: Intermediate Printing 
Techniques 

This module introduces the student to single- 
register reproductive printing. 

Module COM214: Intermediate Printing 
Applications 

In this module, the student applies the technique 
of single-register printing to a practical 
situation(s). 

Module COM215: Client Services 1 

This module allows the student to experience the 
basic business expectations of print technology, 
photography or audio/video production. 

Module COM216: Intermediate 
Communication Project 

This module provides the student with the 
opportunity to apply previously mastered 
knowledge, skills and attitudes in order to 
further explore communication concepts. 



Module COM301: Advanced Photography 

In this module, the student applies various light 
sources, multiple lighting arrangements and 
metering techniques with an emphasis on flash 
and studio lighting. 

Module COM302: Advanced Photographic 
Techniques 

This module allows the student to experiment 
with special effects through a variety of 
approaches including advanced enlarging 
techniques, high contrast derivations, toning, 
retouching and print presentation. 

Module COM303: Photojournalism 

This module introduces the student to 
photojournalism. 

Module COM304: Colour Photography 

This module introduces the student to colour 
photography 

Module COM305: Advanced Animation 

This module builds on the student's production 
planning and storytelling techniques in 
animation. 

Module COM306: Advanced Audio 

In this module, the student plans, develops and 
produces specific audio projects. 

Module COM307: Advanced Video 

In this module, the student plans, develops and 
produces specific video projects. 

Module COM308: Advanced Script Writing 

This module enables the student to refine script 
writing skills by writing for specific media 
formats. 

Module COM309: Media Design and 
Analysis 2 

This module enables the student to use school 
and/or community resources to investigate and 
explore a message incorporating two or more 
media. 

Module COM310: Presentation and 
Communication 3 

In this module, the student refines presentation 
and communication skills. 



CB: 93 08 05 (DRAFT) 



Communication Technology II 



Module COM311: Advanced Graphic Design 

This module expands the student's skill with, 
and understanding of, composition through 
experimentation with screen tints, reverse type, 
space, graphics and pictures. 

Module COM312: Advanced Digital Design 

This module increases the student's skill with 
multimedia technology. 

Module COM313: Advanced Printing 
Techniques 

This module introduces the student to multi- 
register reproductive printing. 

Module COM314: Advanced Printing 
Applications 

In this module, the student applies the technique 
of multi-register printing to a practical 
situation(s). 

Module COM315: Client Services 2 

This module allows the student to experience the 
basic business expectations of print technology, 
photography or audio/video production. 

Module COM316: Advanced 
Communication Project 

This module is intended to meet individual needs 
by providing the student with the opportunity to 
apply previously mastered knowledge, skills and 
attitudes in order to further explore 
communication concepts. 



Communication Technology /8 CB: 93 08 05 (DRAFT) 



C. CURRICULUM AND ASSESSMENT STANDARDS 



CURRICULUM STANDARDS 

Curriculum standards are expressed through 
learner expectations, which describe the 
competencies that students are expected to 
develop. They require students to be active 
learners who can combine knowledge, skills and 
attitudes within an applied contexts. 

Learner expectations for Communication 
Technology are categorized in three, 
progressively detailed stages: strand, module 
and specific learner expectations. 

Strand Learner Expectations 

Strand learner expectations describe the overall 
characteristics of the Communication 
Technology program and form the basis for 
specific learner expectations within each 
module. In Communication Technology, the 
student will: 

• develop the basic knowledge, skills and 
attitudes necessary for exploration and 
pursuit of further training for a career in the 
communication technology field 

• demonstrate an understanding of the various 
sectors of the industry and his or her own 
potential with respect to job opportunities 

• learn how to function in a productive team 
environment and develop individual 
competence in a creative and imaginative 
way 

• develop a positive self-concept and realistic 
life goals through exploring personal 
interests and aptitudes 

• develop the ability to function as a media and 
technologically literate citizen and 
understand not only the technological 
factors, but also the social, cultural and 
global issues that affect the various 
communication media 



• develop expertise in applying creative 
thinking and enterprising/innovative 
strategies to problem solving 

• develop an appreciation for environmental, 
safety and ethical issues relating to 
communication technology 

• develop an appreciation for local, regional 
and global contribution to communication 
technology 

• develop a positive attitude to work ethics, 
productivity and time management. 

Module Learner Expectations 

Module learner expectations provide an overall 
curricular focus for each module. They describe 
what the student should know and be able to do 
to successfully complete the module. 

Specific Learner Expectations 

Specific learner expectations define the scope of 
learning, or content, to be covered within each 
module. They are a combination of knowledge, 
skills and attitudes and form the basis for 
assessment. Specific learner expectations for 
Communication Technology modules are 
identified on pages 11 through 91. 



ASSESSMENT STANDARDS 

Assessment standards describe the conditions 
and criteria for determining whether or not a 
student's performance meets the required 
standard. Assessment standards for each 
module in Communication Technology are under 
development. 



CB: 93 08 05 (DRAFT) 



Communication Technology /9 



Communication Technology /10 



MODULE COM101: MEDIA AND YOU 

Level: Introductory 

Type: Recommended 

This module is a hands-on introduction to the various segments of the communication area of study: 
Photography, Audio/Video Production, Print, and Presentation and Communication. 

Module Learner Expectations 

The student will: 

• demonstrate correct use of printing, photographic and audio/video equipment 

• identify and describe on current media materials and processes 

• prepare and deliver a presentation. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• produce a still photographic assignment. 


Project Management 


• produce a short audio/video production. 


Applied Problem Solving 


• produce a message using one of the available printing techniques 

• prepare and deliver a short presentation involving some or all of 
the above activities. 



CB: 93 08 05 (DRAFT) 



Communication Technology /ll 



Communication Technology /12 CB: 93 08 05 (DRAFT) 



MODULE COM102: INTRODUCTORY PHOTOGRAPHY 
Level: Introductory 

Theme: Photography 

In this module, the student operates a camera to take photographs and produces prints. 
Module Learner Expectations 
The student will: 

• demonstrate knowledge of various photographic equipment, materials, processes and basic 
photographic techniques 

• demonstrate an awareness of the role of photography in society. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• set up and operate a camera 

• identify different types of film/electronic imaging materials 

• process film and/or electronic images 

• use available equipment and processes for printmaking 

• identify basic parts of a camera 

• classify different types of cameras. 


Applied Problem Solving 


• create photographic/electronic images that generate curiosity 
and discussion 

• experiment with subject matter, composition, lighting, shutter 
speeds and aperture. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 'DRAFT 



Communication Technology /13 



Communication Technology /14 CB: 93 08 05 (DRAFT) 



MODULE COM103: SPECIAL EFFECTS PHOTOGRAPHY 

Level: Introductory 

Theme: Photography 

This module introduces the student to the creative use of the camera, the darkroom and/or digital 
techniques, in order to produce various special photographic effects. 

Module Learner Expectations 

The student will: 

• use the camera, shutter and aperture to create basic special effects 

• experiment with darkroom/digital techniques to create different photographic effects. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• experiment with photographic effects; e.g., great or shallow 
depth of field, camera angle, close up, blurred action and trick 
photography 

• experiment with darkroom or digital effects; e.g., cropping, 
double exposure, dodging, burning-in or vignetting and 
"sabattier" effect 

• experiment with various lighting techniques. 


Applied Problem Solving 


• manipulate the finished product; e.g., by colouring, cutting, 
retouching. 


Evaluation 


• present the final product for evaluation. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /15 



Communication Technology /16 CB: 93 08 05 (DRAFT) 



MODULE COM104: BEGINNING ANIMATION 

Level: Introductory 

Theme: Audio/Video 

This module introduces the student to a variety of animation techniques and gives him or her the 
opportunity to produce simple animation. 

Module Learner Expectations 

The student will: 

• demonstrate knowledge of various animation styles and techniques 

• experiment with different animation techniques. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• observe and discuss various animation styles and techniques 

• identify at least two animation styles and techniques: 

- eel animation, claymation, pixilation, computer animation. 


Project Planning/ 
Management 


• prepare a story outline and/or formulate a storyboard for a 
presentation 

• prepare necessary materials (e.g., cards, models, clay, film and 
artwork) for animating the production. 


Applied Problem Solving 


• employ techniques to have the animation move effectively 

• evaluate, edit and redo to produce good quality animation 

• apply music and/or sound effects to enhance the production. 



CB: 93 08 05 (DRAFT) 



Communication Technology /17 



Communication Technology OS CB: 93 08 05 (DRAFT) 



MODULE COM105: BASIC AUDIO/VIDEO PRODUCTION 

Level: Introductory 

Theme: Audio/Video 

In this module, the student acquires basic production skills using simple audio and/or video equipment 
and techniques. 

Module Learner Expectations 

The student will: 

• demonstrate basic production skills and techniques (e.g., scripting, sound recording, camera, 
lighting) in order to complete a production 

• demonstrate knowledge of the elements of project planning. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• demonstrate the proper operation of the video camera and/or 
recording equipment 

• demonstrate the ability to focus, zoom, pan and compose 

• record simple audio/video assignments; e.g., interviews, 
sporting events. 


Applied Problem Solving 


• demonstrate the ability to set proper audio levels, balance and 
presence 

• experiment with various effects (sound, lighting, etc.) to 
enhance the production. 


Project Management 


• prepare a short outline/script and use audio/video techniques to 
complete a production 

• participate as a team member to complete an audio and/or video 
project. 


Professionalism 


• employ safe and responsible handling of equipment. 


Evaluation 


• evaluate, edit and/or redo. 



CB: 93 08 05 (DRAFT) 



Communication Technology /19 



Communication Technology /20 CB: 93 08 05 (DRAFT) 



MODULE COM106: PRESENTATION AND COMMUNICATION 1 

Level: Introductory 

Theme: Presentation 

In this module, the student communicates by using speech, body language and audio/visual materials 
and equipment. 

Module Learner Expectations 

The student will: 

• demonstrate knowledge of various presentation and communication techniques 

• make and evaluate various presentation and communication assignments. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Management 


The student will: 

• participate in a presentation/communication activity 
one on one 
small group 
to the class 
other. 


Application of Technology 


• use various audio/visual materials and/or techniques to 
enhance the presentation. 


Applied Problem Solving 


• select appropriate techniques for making presentations 

• demonstrate the use of body language in presentation/ 
communication activities 

• use appropriate voice techniques in presentation and 
communication activities 

• exhibit self-confidence while making presentations. 



CB: 93 08 05 (DRAFT) 



Communication Technology /21 



Communication Technology /22 CB: 93 08 05 (DRAFT) 



MODULE COM107: LAYOUT AND DESIGN 

Level: Introductory 

Theme: Print 

In this module, the student integrates image and type in order to produce high-quality, professional- 
looking products using layout and design. 

Module Learner Expectations 

The student will: 

• demonstrate knowledge of the design/layout process and techniques 

• apply layout techniques to arrange graphic elements for presentation and communication. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Management 


The student will: 

• plan and design a project suitable for presentation by various 
methods. 


Elements and Principles of 
Design 


• lay out the design applying the following elements: type, 
photography, illustration, decorative elements, size, space, 
balance, colour, contrast, unity, rhythm and composition. 


Critiquing 


• present the design to various audiences for feedback. 


Portfolio Development 


• complete and present a final product. 



CB: 93 08 05 (DRAFT) 



Communication Technology /23 



Communication Technology /24 CB: 93 08 05 (DRAFT) 



MODULE COM108: PRINT TECHNOLOGY 

Level: Introductory 

Theme: Print 

This module introduces the student to the various techniques used in printing newspapers, magazines, 
books, packaging, posters, etc. 

Module Learner Expectations 

The student will: 

• demonstrate knowledge of the various printing techniques, printing papers and inks 

• demonstrate knowledge of different methods of layout and print composition 

• identify the fundamentals of type. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Elements and Principles of 
Design 


The student will: 

• lay out a message using a common typeface. 


Application of Technology 


• convert the image to printable form 

• reproduce the image by one or more methods. 


Applied Problem Solving 


• choose appropriate print materials; e.g., card stock, sheet, inks. 


Professionalism 


• practise responsible environmental behaviours in completing 
assignments. 


Evaluation 


• present a final product for evaluation. 



CB: 93 08 05 (DRAFT) 



Communication Technology /25 



Communication Technology /26 CB: 93 08 05 (DRAFT) 



MODULE COM109: INTRODUCTORY COMMUNICATION PROJECT 

Level: Introductory 

Theme: Enterprise 

This module provides the student with the opportunity to apply previously acquired knowledge, skills 
and attitudes in order to further explore communication concepts. 

Note: The project may be done individually or as a team. 

Module Learner Expectations 

The student will: 

• identify an opportunity for applying previously acquired knowledge, skills and attitudes 

• engage in and complete one or more communication projects. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Enterprise 


The student will: 

• identify a project. 


Project Planning/ 
Management 


• discuss the project with his or her teacher 

• prepare a project plan 

• complete the project(s). 


Evaluation 


• present and discuss the project(s). 



CB: 93 08 05 (DRAFT) 



Communication Technology /27 



Communication Technology /28 CB: 93 08 05 .DRAFT) 



MODULE COM201: MEDIA DESIGN 

Level: Intermediate 

Type: Recommended 

This module provides a foundation for further learning in communication technology. Areas of focus 
are photography, audio/video production, print, and presentation and communication. 

Module Learner Expectations 

The student will: 

• discuss and evaluate the impact of media, advertising, ethics and consumerism 

• complete projects in print, photography or audio/video production in today's society. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• examine and experiment with two or more of the following 
media forms: 
- audio/video, photography, print. 


Critiquing 


• analyze and critique one or more of the following : 
- music video, advertisement, news program, other. 


Project Management 


• produce one or more of the following: 

- a commercial, a news item, a short documentary, a music 
video, other. 


Evaluation 


• present and discuss the production. 


Career Exploration 


• investigate career paths in media design. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



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Communication Technology /30 CB: 93 08 05 (DRAFT) 



MODULE COM202: INTERMEDIATE PHOTOGRAPHY 

Level: Intermediate 

Theme: Photography 

Prerequisite: Introductory Photography (COM102) 

This module reviews and expands on concepts outlined in Introductory Photography and emphasizes 
composition, exposure, camera operation, image processing, proofing and enlarging. 

Module Learner Expectations 

The student will: 

• apply exposure principles and composition guidelines in photo assignments 

• demonstrate proficiency in the theory and practice of image processing, proofing, enlarging and 
print display. 

Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Elements and Principles of 
Design 


The student will: 

• critique photographs with reference to the following 

composition guidelines: simplicity, camera angle, rule of 
thirds, lines, backgrounds, balance. 


Application of Technology 


• demonstrate knowledge of apertures, shutter speeds, one-stop 
changes, bracketing, equivalent exposures through worksheets 
and camera operation 

• use a metering device to determine camera setting(s) 

• name the parts of an enlarger and explain their function. 


Project Management 


• integrate exposure principles with camera techniques that 
include panning, stop action and depth of field 

• process images with an understanding of time, temperature and 
agitation 

• produce a proof 

• produce enlargements demonstrating cropping and contrast 

• mount prints for presentation and display. 


Evaluation 


• review work and make changes as necessary. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



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Communication Technology /32 CB: 93 08 05 (DRAFT) 



MODULE COM203: INTERMEDIATE PHOTOGRAPHIC TECHNIQUES 
Level: Intermediate 

Theme: Photography 

This module reviews and expands on concepts outlined in Intermediate Photography and emphasizes 
the application of lenses and depth of field. 

Module Learner Expectations 

The student will: 

• demonstrate working knowledge of lens classification and application 

• apply depth-of-field principles to obtain a variety of results 

• demonstrate proficiency in the theory and practice of several darkroom/digital techniques 
including cropping, contrast control, dodging, vignetting and burning in. 

Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• differentiate among short, normal and long lenses 

• determine depth of field using scales on lenses or with preview 
buttons on camera. 


Application of Technology 


• identify and demonstrate applications of lens focal length 

• apply concepts of lens speed and zoom lenses 

• shoot and develop a photo assignment using a variety of lenses 

• demonstrate how depth of field affects composition 

• demonstrate the significance of aperture, lens focal length and 
camera-subject distance on depth-of-field control. 


Project Management/ 
Professionalism/ 
Evaluation 


• demonstrate lens cleaning and handling 

• shoot and develop a photo assignment applying depth-of-field 
concepts 

• proof all processed images ("image" implies negative and/or 
electronic) 

• select a portrait negative and experiment with vignetting and 
multiple printing 

• select negatives with highlight and shadow problems and 
practise burning in and dodging techniques 

• review work and make changes as necessary 

• mount prints for presentation and display. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /33 



Communication Technology /34 CB: 93 08 05 (DRAFT) 



MODULE COM204: PHOTOGRAPHIC COMMUNICATION 

Level: Intermediate 

Theme: Photography 

In this module, the student uses photographic prints, slides or digital images to communicate a 
message or tell a story. 

Module Learner Expectations 

The student will: 

• demonstrate knowledge of storytelling/storyboarding techniques 

• produce photographic prints, slides or digital images to communicate a message or tell a story 

• develop the narration, music, sound effects or caption to accompany the images. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Planning/ 
Management 


The student will: 

• prepare an outline/script for a message or story 

• select appropriate subjects/topics and shoot required 
photographs 

• create graphics, captions, etc., to accompany images. 


Applied Problem Solving 


• select images for display 

• select music, narration, captions, etc., to enhance the 
presentation. 


Critiquing 


• present the completed production for feedback. 


Evaluation 


• review work and make revisions as necessary. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /35 



Communication Technology /36 CB: 93 08 05 (DRAFT) 



MODULE COM205: INTERMEDIATE ANIMATION 
Level: Intermediate 

Theme: Audio/Video 

This module stresses the importance of planning and storytelling techniques in animation. 
Module Learner Expectations 
The student will: 

• demonstrate knowledge of various animation styles, techniques and applications 

• experiment with specific animation techniques. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• observe and discuss various animation styles, techniques and 
applications 

• identify at least three animation styles and techniques: 

- eel animation, claymation, pixilation, computer animation 

• identify two applications of animation. 


Project Planning 


• prepare a story outline for a presentation. 


Applied Problem Solving 


• select an appropriate technique for the animation. 


Project Management 


• complete an animation project. 


Evaluation 


• present and discuss the project. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /37 



Communication Technology /38 CB: 93 08 05 (DRAFT) 



MODULE COM206: INTERMEDIATE AUDIO/VIDEO 1 

Level: Intermediate 

Theme: Audio/Video 

This module provides the student with an opportunity to expand on basic audio/video production 
techniques. 

Note: This module can be taught as audio and/or video. 

Module Learner Expectations 

The student will: 

• complete assignments/projects using audio/video equipment 

• introduce production elements; e.g., light, sound, effects 

• critique and evaluate audio/video assignments. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• demonstrate the operation of audio/video equipment 

• apply basic video camera and audio techniques: zoom, tilt, pan. 


Project 
Management/Evaluation 


• create a simple audio and/or video project proposal/outline, 
treatment and/or storyboard 

• complete an audio and/or video assignment 

• evaluate the assignment. 


Professionalism 


• demonstrate knowledge of audio/video terminology. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /39 



Communication Technology /40 CB: 93 08 05 (DRAFT) 



MODULE COM207: INTERMEDIATE AUDIO/VIDEO 2 

Level: Intermediate 

Theme: Audio/Video 

In this module, the student builds on planning and production skills covered in Audio/Video 
Production 1 . 

Module Learner Expectations 

The student will: 

• apply preproduction, production and postproduction planning to complete an audio/video project 

• apply video lighting and/or sound techniques 

• apply postproduction editing techniques. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Planning 


The student will: 

• develop an idea into the proposal, outline/story treatment 
planning, script and/or shot list stages. 


Application of Technology 


• demonstrate use of artificial and/or natural light in video. 


Applied Problem Solving 


• demonstrate use of sound in a creative manner. 


Professionalism 


• work in various audio/video production positions 

• demonstrate use of audio/video terminology 

• identify audio/video production positions. 


Project Management 


• produce an audio/video project. 


Career Exploration 


• investigate careers in audio/video fields. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /41 



Communication Technology /42 CB: 93 08 05 (DRAFT) 



MODULE COM208: INTERMEDIATE SCRIPT WRITING 
Level: Intermediate 

Theme: Presentation 

In this module, the student writes sample scripts for a variety of media forms. 
Module Learner Expectations 
The student will: 

• demonstrate knowledge of various media scripts and their formats 

• apply planning techniques to scriptwriting assignments 

• write sample scripts. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Planning 


The student will: 

• generate ideas via brainstorming, experiences, etc. 

• write a content outline. 


Project Management/ 
Critiquing 


• write sample scripts in a variety of media formats: 

- commercial 

- public service announcement 

- documentary 

- drama 

- interview 

- news 

• share scripts for feedback 

• rework scripts. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



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Communication Technology /44 CB: 93 08 05 (DRAFT) 



MODULE COM209: MEDIA DESIGN AND ANALYSIS 1 

Level: Intermediate 

Theme: Presentation 

This module enables the student to explore the interrelationships among the various media and 
examine their impact on personal, community and national interests. 

Module Learner Expectations 

The student will: 

• analyze various media messages; e.g., radio, television, photography, print 

• examine the impact of various media messages on personal, community and national interests 

• design and produce messages incorporating a variety of media. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• identify the role of media in advertising, role modelling, 
stereotyping, cultural representation, propaganda, 
consumerism, etc. 


Project Management 


• identify a current issue of media interest and examine its 
impact from a personal, community or national perspective 

• produce one of the following from a personal, community or 
national perspective: public service announcement, 
commercial, news item, interview, documentary, music video, 
propaganda item, etc. 



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Communication Technology /46 CB: 93 08 05 (DRAFT) 



MODULE COM210: PRESENTATION AND COMMUNICATION 2 

Level: Intermediate 

Theme: Presentation 

In this module, the student uses verbal and non-verbal communication skills to produce presentations 
incorporating a variety of media. 

Module Learner Expectations 

The student will: 

• identify presentation goals and objectives for specific audiences 

• demonstrate knowledge of the elements of a presentation 

• make a presentation using a variety of media and technology. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Management 


The student will: 

• identify topic(s) and audience(s) 

• determine presentation goals and objectives 

• write and coordinate a presentation. 


Application of Technology 


• use media and technology to support the presentation. 


Applied Problem Solving 


• demonstrate body language and speech techniques 

• exhibit self-confidence in presentation and communication. 


Evaluation 


• evaluate presentation(s). 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /47 



Communication Technology /48 CB: 93 08 05 (DRAFT) 



MODULE COM211: INTERMEDIATE GRAPHIC DESIGN 

Level: Intermediate 

Theme: Print 

Prerequisite: Layout and Design (COM107) 

This module introduces the student to the image of type through experimentation with such 
composition concepts as leading, type size, type style, type face (fonts), justification and space. 

Module Learner Expectations 

The student will: 

• demonstrate an understanding of composition concepts 

• produce "camera-ready" copy. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• develop several thumbnail sketches of potential layouts 

• identify the type faces (limit of two) to be used. 


Elements and Principles of 
Design 


• lay out the copy applying the following composition concepts: 
- leading, type size, type style, type face (fonts), justification 
and space. 


Evaluation 


• evaluate feedback. 


Project Management 


• present completed layouts. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /49 



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Communication Technology /50 CB: 93 08 05 (DRAFT) | 



MODULE COM212: INTERMEDIATE DIGITAL DESIGN 

Level: Intermediate 

Theme: Print 

Prerequisite: Layout and Design (COM107) 

This module introduces the student to multimedia technology. 
Module Learner Expectations 

The student will: 

• develop an electronic/animated electronic message using appropriate hardware and software. 

• demonstrate knowledge of electronic file exchange systems. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• create an electronic message. 


Application of Technology 


• integrate special effects (e.g., animation and sound) into the 
electronic message 

• transfer the electronic message between computers using "file 
sharing", a modem, or by disk. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /51 



Communication Technology /52 CB: 93 08 05 (DRAFT) 



MODULE COM213: INTERMEDIATE PRINTING TECHNIQUES 
Level: Intermediate 

Theme: Print 

This module introduces the student to single -register reproductive printing. 
Module Learner Expectations 
The student will: 

• prepare visual elements using printing and/or computer technology 

• prepare various masters; e.g., offset plate, serigraphic stencils, relief lockup 

• print an image in register. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Elements and Principles of 
Design 


The student will: 

• generate one or more ideas suitable for a single-register print; 
e.g., a decal, logo, T-shirt 

• complete comprehensive layouts incorporating accepted design 
principles: 

- proportion, balance, contrast, rhythm, harmony, white space 
and unity. 


Applied Problem Solving 


• prepare masters, using a variety of approaches. 


Application of Technology 


• practise accurate image placement with the aid of registration 
guides 

• print each master using available mass-production technology. 


Critiquing 


• critique completed layouts and prints. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /53 



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t, , i ,c a CB: 93 08 05 (DRAFT) 

Communication Technology /54 '"'**• 



MODULE COM214: INTERMEDIATE PRINTING APPLICATIONS 
Level: Intermediate 

Theme: Print 

In this module, the student applies the technique of single-register printing to a practical situation(s). 
Module Learner Expectations 
The student will: 

• address a practical print-based task by preparing visual elements, using printing and computer 
technology 

• prepare masters suitable for the printing task; e.g., offset plate, serigraphic stencils, relief lockup 

• print images in register 

• use finishing techniques as required. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Elements and Principles of 
Design 


The student will: 

• generate one or more ideas suitable for a single-register print 

• complete comprehensive layouts incorporating accepted design 
principles: 

- proportion, balance, contrast, rhythm, harmony, white space 
and unity. 


Applied Problem Solving 


• prepare master(s) using suitable approaches for the printing 
task. 


Application of Technology 


• practise accurate image placement with the aid of registration 
guides 

• print master for each printing task. 


Critiquing 


• critique complete layout(s) and print(s). 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05iDRAFT) 



Communication Technology /55 



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CB: 93 08 05 (DRAFT) 
Communication Technology /56 



MODULE COM215: CLIENT SERVICES 1 

Level: Intermediate 

Theme: Enterprise 

This module allows the student to experience the basic business expectations of print technology, 
photography or audio/video production. 

Module Learner Expectations 
The student will: 

• undertake an assignment/project involving one or more of the communication technologies 

• communicate with a client in developing and completing a product. 

Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Enterprise 


The student will: 

• develop a proposal for the client's job. 


Project Management 


• develop two different samples 

• produce proofs and have client select and indicate changes 

• prepare a cost estimate of a job and present to client. 


Professionalism 


• complete and present the job. 


Evaluation 


• evaluate the project. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 'DRAFT) 



Communication Technology /57 



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Communication Technology /58 CB: 93 08 05 (DRAFT) 



MODULE COM216: INTERMEDIATE COMMUNICATION PROJECT 

Level: Intermediate 

Theme: Enterprise 

This module provides the student with the opportunity to apply previously mastered knowledge, skills 
and attitudes in order to further explore communication concepts. 

Note: The project may be done individually or as a team. 

Module Learner Expectations 

The student will: 

• identify an opportunity for applying previously acquired knowledge, skills and attitudes 

• engage in and complete one or more communication projects. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Enterprise 


The student will: 

• identify a project. 


Project Management 


• discuss the project with his or her teacher 

• prepare a project plan 

• complete the project(s). 


Evaluation 


• present and discuss the project(s). 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /59 



Communication Technology /60 



CB: 93 08 05 (DRAFT) 



MODULE COM301: ADVANCED PHOTOGRAPHY 

Level: Advanced 

Theme: Photography 

In this module, the student applies various light sources, multiple lighting arrangements and 
metering techniques with an emphasis on flash and studio lighting. 

Module Learner Expectations 

The student will: 

• apply the theory and operation of light metering devices 

• apply the theory and operation of electronic flash 

• apply studio lighting techniques. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Application of Technology 


The student will: 

• identify such light sources as sunlight, tungsten, electronic 
flash and fluorescent 

• become familiar with concepts such as Kelvin ratings and the 
"Inverse Square Law" 

• use built-in, hand and flash meters 

• demonstrate flash synchronization — M and X, focal plane and 
leaf shutters 

• identify the names and applications of multiple sources of light 
in studio environments 

• adjust intensities of each light in a controlled fashion 

• experiment with cameras using different film formats. 


Applied Problem Solving 


• select light sources that give desired psychological effects 

• distinguish between incident and reflective light 

• use grey cards to determine camera settings 

• identify applications of electronic flash 

• calculate apertures when using automatic and manual flash 
modes 

• discover limitations of focal plan shutters and electronic flash 

• identify problems associated with flash and resolve them with 
proper shooting techniques 

• identify different arrangements for studio light sources (e.g., 
Rembrandt, Paramount), long and short lighting 

• experiment with variations in backdrops. 



CB: 93 08 05 (DRAFT) 



Communication Technology /61 



MODULE COM301: ADVANCED PHOTOGRAPHY (continued) 



Concept 


Specific Learner Expectations 


Project Management/ 
Evaluation 


The student will: 

• shoot photo assignments applying the theory of flash 

• apply studio knowledge in still and portraiture photographic 
assignments 

• process images, proof results and enlarge selected photographs 

• mount prints for presentation and display 

• review work and make changes where necessary. 


Professionalism 


• discuss the importance of acquiring model releases and the 
legal implications. 


Portfolio Development 


• create and present a portfolio. 



Communication Technology /62 



CB: 93 08 05 (DRAFT) 



MODULE COM302: ADVANCED PHOTOGRAPHIC TECHNIQUES 

Level: Advanced 

Theme: Photography 

This module allows the student to experiment with special effects through a variety of approaches 
including advanced enlarging techniques, high contrast derivations, toning, retouching and print 
presentation. 

Module Learner Expectations 

The student will: 

• experiment with enlarging techniques 

• convert continuous tone images into high contrast derivations 

• experiment with print retouching techniques 

• experiment with colour alterations to black and white prints 

• explore career options in photo finishing and print enhancement. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• experiment with such techniques as contrast manipulation, 
vignetting, multiple printing and solarization 

• experiment with spotting and airbrush techniques for print 
retouching 

• experiment with print toners and print colouring materials. 


Application of Technology 


• use orthochromatic film and/or electronic imaging techniques 
to produce such high contrast derivations as negatives, 
positives, tone line images and tone separations. 


Project Management/ 
Critiquing 


• display by dry mounting prints, cutting mattes and framing 
resulting images 

• display and critique completed work 

• review work and make changes as necessary. 


Portfolio Development 


• create a portfolio. 


Career Exploration 


• identify career options. 



CB: 93 08 05 (DRAFT) 



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Communication Technology /64 CB: 93 08 05 (DRAFT) 



MODULE COM303: PHOTOJOURNALISM 
Level: Advanced 

Theme: Photography 

This module introduces the student to photojournalism. 
Module Learner Expectations 
The student will: 

• apply knowledge of composition, lighting, exposure and image processing to photograph specified 

events 

• integrate type and photographs to complete a layout 

• explore career options in photojournalism. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Professionalism 


The student will: 

• demonstrate knowledge of the legal and ethical responsibilities 
of a photojournalist. 


Enterprise 


• coordinate picture taking assignments (e.g., school newspaper, 
yearbook) with clients. 


Applied Problem Solving 


• illustrate representative coverage with long, medium and close- 
up photos having a variety of horizontal and vertical 
compositions 

• enlarge images to required sizes. 


Project Management/ 
Critiquing 


• process and proof all images and develop a filing system 

• consult with client(s) and select images that will meet the 
requirements of specific layouts 

• complete page layouts by adding captions and stories to images 

• display and critique completed work 

• present completed work 

• review work and make changes as necessary. 


Career Exploration 


• identify career options. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /65 



Communication Technology /66 CB: 93 08 05 (DRAFT) 



MODULE COM304: COLOUR PHOTOGRAPHY 

Level: Advanced 

Theme: Photography 

This module introduces the student to colour photography. 
Module Learner Expectations 

The student will: 

• demonstrate knowledge of the additive and subtractive colour processes 

• distinguish between negative and reversal photographic materials 

• expose and process negative and/or reversal films and paper 

• explore career options in colour photo finishing. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• experiment with exposure latitude by bracketing, and use 
alternative light sources such as outdoor, indoor and electronic 
flash to illustrate colour temperation and psychological effects 

• experiment with colour heads to manipulate colour and density. 


Application of Technology 


• expose and develop colour slide/negative film 

• prepare graphics for slides and photograph with high contrast 
film 

• use an enlarging meter for colour and density readings 

• prepare chemistry and facilities for colour printing 

• select a slide/negative and expose and develop a colour test 
print 

• judge test print for colour and density and make adjustments on 
the subsequent print. 


Critiquing 


• dry mount completed prints for display and critique purposes. 


Project Management 


• present completed work 

• review work and make changes as necessary. 


Career Exploration 


• identify career options. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /67 



Communication Technology /68 CB: 93 08 05 (DRAFT) 



MODULE COM305: ADVANCED ANIMATION 
Level : Advanced 

Theme: Audio/Video 

This module builds on the student's production planning and storytelling techniques in animation. 
Module Learner Expectations 
The student will: 

• do production planning for an animation project 

• use animation techniques to tell a story 

• demonstrate knowledge of the various applications of animation. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Management 


The student will: 

• propose an idea for a project 

• research and develop the project 

• select an appropriate technique or techniques for animating the 
story 

• prepare a storyboard or story outline 

• produce the animation 

• present the completed production. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /69 



Communication Technology /70 CB: 93 08 05 (DRAFT) 



MODULE COM306: ADVANCED AUDIO 
Level: Advanced 

Theme: Audio/Video 

In this module, the student plans, develops and produces specific audio projects. 
Module Learner Expectations 
The student will: 

• apply preproduction, production and postproduction techniques and strategies in audio production 

• demonstrate proficiency in the use of audio equipment 

• use various sound recording techniques for production enhancement 

• complete an audio project. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Planning 


The student will: 

• develop an idea into the proposal, treatment plan and/or script 
stages. 


Application of Technology 


• practise specific audio equipment operation skills; e.g., location 
and studio recording, dubbing, editing, special effects 

• use audio techniques; e.g., properties of sound, the recording 
process, microphones and their placement, sound layering. 


Project Management 


• produce an audio project. 


Professionalism 


• develop a working knowledge of audio equipment 

• practise the responsibilities required in audio production 
positions. 


Critiquing 


• evaluate and critique audio productions. 


Career Exploration 


• select and research careers and contact professionals in audio 
fields. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology 111 



Communication Technology 112 CB: 93 08 05 (DRAFT) 



MODULE COM307: ADVANCED VIDEO 
Level: Advanced 

Theme: Audio/Video 

In this module, the student plans, develops and produces specific video projects. 
Module Learner Expectations 
The student will: 

• apply preproduction, production and postproduction techniques and strategies in video production 

• use technical video production elements and techniques; e.g., lighting, sound, special effects 

• produce a video project. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Planning 


The student will: 

• develop an idea into proposal, treatment plan/script, shot list, 
and/or "paper edit" stages. 


Applied Problem Solving 


• experiment with depth of field by varying focal length, focal 
distance and lighting conditions 

• experiment with artificial andVor natural lighting techniques 
for video; e.g., adding or subtracting light. 


Application of Technology 


• experiment with camera shot and editing techniques; e.g., 
cutting on movement, studio versus location shooting, in- 
camera editing, postproduction editing, etc. 

• use sound in an effective and creative manner in video. 


Project Management 


• produce a video project. 


Professionalism 


• acquire a working knowledge of available video, lighting and 
sound equipment. 


Critiquing 


• evaluate and critique video productions. 


Career Exploration 


• select and research careers and contact professionals in video 
fields. 



CB: 93 08 05 (DRAFT) 



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Communication Technology /74 CB; 93 og Q5 (DRAFT) 



MODULE COM308: ADVANCED SCRIPT WRITING 
Level: Advanced 

Theme: Presentation 

This module enables the student to refine script writing skills by writing for specific media formats. 
Module Learner Expectations 
The student will: 

• demonstrate knowledge of various media scripts and their formats 

• generate ideas to be developed 

• choose appropriate media formats 

• write script. 

Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• identify the qualities of a good script. 


Project Management 


• prepare and expand on script ideas, proposals and treatment 
plans 

• complete scripts for the following: 

- public service announcement or commercial 

- radio play or screen play 

- news or documentary. 


Portfolio Development 


• compile a working portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /75 



Communication Technology /76 CB: 93 08 05 (DRAFT) 



MODULE COM309: MEDIA DESIGN AND ANALYSIS 2 

Level: Advanced 

Theme: Presentation 

This module enables the student to use school and/or community resources to investigate and explore 
a message incorporating two or more media. 

Module Learner Expectations 

The student will: 

• choose, justify and develop a message(s) for a target audience using two or more media 

• compare media messages 

• analyze and critique media message/product. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Management 


The student will: 

• produce a media message/product using two or more media. 


Critiquing 


• evaluate differences among the media messages. 


Applied Problem Solving 


• justify media product choices and outcomes. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /77 



m , , „ Q CB: 93 08 05 (DRAFT) 

Communication Technology no 



MODULE COM310: PRESENTATION AND COMMUNICATION 3 
Level: Advanced 

Theme: Presentation 

In this module, the student refines presentation and communication skills. 
Module Learner Expectations 

The student will: 

• demonstrate knowledge of the elements of a presentation 

• demonstrate knowledge of a variety of media and technology applications within a presentation 
context 

• apply a variety of presentation and communication techniques. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Project Management 


The student will: 

• select an appropriate topic for a targeted audience 

• write and coordinate a presentation. 


Applied Problem Solving 


• select appropriate media for working in presentation venue. 


Application of Technology 


• make a presentation employing selected media. 


Evaluation 


• evaluate the effectiveness of the presentation(s) . 


Career Exploration 


• contact professionals working in presentation and 
communication. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 ■ DRAFT) 



Communication Technology /79 



Communication Technology /80 CB: 93 08 05 (DRAFT) 



MODULE COM311: ADVANCED GRAPHIC DESIGN 

Level: Advanced 

Theme: Print 

This module expands the student's skill with, and understanding of, composition through 
experimentation with screen tints, reverse type, space, graphics and pictures. 

Module Learner Expectations 

The student will: 

• create layouts applying design and composition elements 

• demonstrate an understanding of the additive colour system 

• produce "camera ready" copy for a multi-column design. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• develop thumbnail sketches of potential layouts. 


Elements and Principles of 
Design 


• identify the following composition concepts: leading, type size, 
type face (fonts), type style, justification and space. 

• lay out the design. 


Application of Technology 


• prepare one layout for each colour or special effect, as required. 


Critiquing 


• present the completed layouts for feedback and evaluation. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /81 



Communication Technology /82 CB: 93 08 05 (DRAFT) 



MODULE COM312: ADVANCED DIGITAL DESIGN 
Level: Advanced 

Theme: Print 

This module increases the student's skill with multimedia technology. 
Module Learner Expectations 
The student will: 

• develop an interactive software document using appropriate hardware and software 

• demonstrate knowledge of electronic file exchange systems. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Applied Problem Solving 


The student will: 

• write an interactive software document. 


Application of Technology 


• integrate special effects such as animation and audio into the 
software document 

• transfer the software document between computers using "file 
sharing", a modem, or by disk. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /83 



Communication Technology /84 CB: 93 08 05 (DRAFT) 



MODULE COM313: ADVANCED PRINTING TECHNIQUES 
Level: Advanced 

Theme: Print 

This module introduces the student to multi-register reproductive printing. 
Module Learner Expectations 
The student will: 

• prepare visual elements using printing and/or computer technology 

• prepare various masters; e.g., offset plate, serigraphic stencils, relief lockup 

• print an image in register. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Elements and Principles of 
Design 


The student will: 

• generate one or more ideas suitable for a multi-register print 

• complete comprehensive layouts incorporating accepted design 
principles. 


Applied Problem Solving 


• prepare masters, using a variety of approaches. 


Application of Technology 


• practise accurate image placement with the aid of registration 
guides 

• print each master using available mass-production technology. 


Critiquing 


• critique completed layouts and prints. 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /85 



Communication Technology /86 CB: 93 08 05 (DRAFT) 



MODULE COM314: ADVANCED PRINTING APPLICATIONS 
Level: Advanced 

Theme: Print 

In this module, the student applies the technique of multi-register printing to a practical situation(s). 
Module Learner Expectations 
The student will: 

• address a practical print-based task by preparing visual elements 

• prepare masters suitable for the printing task; e.g., offset plate, serigraphic stencils, relief lockup 

• print images in register 

• use finishing techniques as required. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Elements and Principles of 

Design 


The student will: 

• generate one or more ideas suitable for a multi-register print 

• complete comprehensive layouts incorporating accepted design 
principles. 


Applied Problem Solving 


• prepare master(s) using suitable approaches for the printing 
task. 


Application of Technology 


• practise accurate image placement with the aid of registration 
guides 

• print master for each printing task. 


Critiquing 


• critique complete layout(s) and print(s). 


Portfolio Development 


• create and present a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /87 



Communication Technology /88 CB: 93 08 05 (DRAFT) 



MODULE COM315: CLIENT SERVICES 2 

Level: Advanced 

Theme: Enterprise 

This module allows the student to experience the basic business expectations of print technology, 
photography or audio/video production. 

Module Learner Expectations 

The student will: 

• undertake a suitable job using the resources available in the school and/or the community. 

Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Enterprise 


The student will: 

• develop a proposal for the client's job. 


Project Management 


• develop two different solutions/samples 

• produce proofs of the two layouts and have client select and 
indicate changes. 


Professionalism 


• complete and present the job. 


Evaluation 


• evaluate the assignment/project. 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /89 



Communication Technology /90 CB: 93 08 05 (DRAFT) 



MODULE COM316: ADVANCED COMMUNICATION PROJECT 

Level: Advanced 

Theme: Enterprise 

This module is intended to meet individual needs by providing the student with the opportunity to 
apply previously mastered knowledge, skills and attitudes in order to further explore communication 
concepts. 

Note: The project may be done individually or as a team. 

Module Learner Expectations 

The student will: 

• identify an opportunity for applying previously acquired knowledge, skills and attitudes 

• engage in and complete one or more communication projects. 
Specific Learner Expectations 



Concept 


Specific Learner Expectations 


Enterprise 


The student will: 

• identify a project. 


Project Management 


• discuss the project with his or her teacher 

• prepare a project plan 

• complete the project(s). 


Evaluation 


• present and discuss the project(s). 


Portfolio Development 


• create a portfolio. 



CB: 93 08 05 (DRAFT) 



Communication Technology /91 



DATE DUE SLIP 






























































F255 







University of Mberta Librarj 



1620 0067 3408